When I recently discovered eHarmony’s new Guided Communication feature, I thought it was a total flop. After all, 90% of my advice revolves around highlighting the dater’s wit and originality, not falling back on canned multiple-choice answers!
However, it seems like this feature is surprisingly successful, especially for guys who are having trouble nudging ladies to respond. (This is the #1 complaint about paid services, and the reason behind OKCupid’s great article about why e-daters should never pay!)
Just goes to show you (and me!) that the online dating market is a tricky, unpredictable, slippery little fish. Sometimes you have to try the unexpected path, I guess — much like how I urge people to avoid conforming to the profile’s many confined fields. Here’s hoping this new feature can help hook up some couples in my circle!
